We’re P-A-Y-G

(passionate about you guys)

It’s why we’ve made it our mission to make PAYG energy fit around your life – not the other way around. Here’s our story.

Finding the Boost way

Our team started as part of OVO Energy, the UK’s largest independent energy supplier, who offered pay as you go energy alongside Pay Monthly energy. Then in 2017, we decided to pour all our know-how into a new brand that only offers PAYG – because you deserve our full attention. We offer both Smart Pay As You Go Energy, as well as traditional PAYG energy, to ensure you have the right energy for your needs.

team-background-mobileCreated with Sketch.

Meet the team

We don’t see ourselves as ‘just an energy supplier’. We all believe in going above and beyond to help you enjoy life with your energy totally under control.

From helping you save credit while it’s warmer to cover your winter energy costs, to lending you up to £30 credit in our app so you can reach payday stress-free. All these ideas are inspired by you, people who use PAYG. We’re all ears.

Our story



Our first customers!

Smart PAYG+ launches with OVO Energy



350k customers

Economy Energy customers join us



190k customers

Boost is launched